![]() ![]() Direct sales to consumers have grown sharply over the past two years, and Scout has multiple direct-to-consumer strategies, including a monthly subscription box service, boxed sets of the complete run of single-issue series comics, and the “Battle Damage Box,” 25 less-than-perfect comics packaged with a fanciful short story about how the damage occurred. Scout offers variant covers and other incentives for retailers to buy directly from them, rather than going through a distributor, and reaps the benefits in higher margins. Those two streams, comprised almost entirely of single-issue comics sales, account for about half of Scout’s revenues, Haick said. Indeed, one thing that sets Scout apart is their success with direct distribution-Scout sells directly to retailers in addition to its distribution partners-and with direct sales to consumers. ![]() Scout Comics president James Haick III is a financial planner that Handfield credits with establishing the house’s distribution model and giving Scout a solid business foundation. Chief Media Officer Don Handfield is a veteran filmmaker and screenwriter who co-created the Knightfall series for The History Channel. ![]() CEO Brendan Deneen’s resume includes stints with the William Morris Agency, Tor Books, and Macmillan, where he created and ran Macmillan Entertainment, the publisher’s in-house book-to-film division. Despite being a relatively new publishing venture, the team directing Scout Comics has over 50 years’ experience in film and publishing.
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